Search Engine Optimisation, in laymans terms, is the process of increasing your businesses visibility on search engines, like Google and Bing. This is a useful way to grow the amount of “organic” traffic to your website, and in-turn convert that traffic into paying customers, subscribers or members – depending on your business.
I’ve been working on SEO projects for a range of businesses across many sectors for a number of years, and have the knowledge to propel any campaign forward. I keep myself up-to-date with the latest advancements and algorithm updates so that you cant take advantage of SEO without having to bootstrap your way through it.
SEO starts with the initial research and planning, followed by the formulation of a bespoke strategy to best suit the needs of your business. Once you’ve signed off, I carry out each process individually whilst keeping you in the loop with my progress at all times, to see where your money is going and how much impact it’s having.
Stage one of SEO is where I completely optimise your website based on my research. I then implement the correct keywords and metadata around your website to be deciphered by crawlers, but also enjoyed by human readers too!
Good content marketing is when I’ve found the optimum balance of copywriting (website pages and blogs), social media content and email to engage with an audience directly online. I’d typically begin by formulating a strategy, then implementing it across the various mediums described above.
This is real nitty-gritty side of SEO, where I focus on the layout of your website (sitemap), page loading speeds, file formatting, metadata, alt-tags, website structure, inbound/outbound link building and a host of other strategies for search engines to rank your site, easily.
Just like fashion, SEO is never finished. To really win results from your website, it is wise to regularly invest in SEO management. Google changes the way in which it indexes websites every single day, so what works on Monday might not on Tuesday – but I can help with ongoing SEO work.